Is the Difference Between Micromarketing and Macromarketing

question 146

Essay

is the difference between micromarketing and macromarketing?

---

Definitions:

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, often used in behavior modification programs.

Fixed-Ratio

In the context of behavioral psychology, a reinforcement schedule that rewards a response only after a specified number of responses.

Variable-Ratio

A reinforcement schedule in operant conditioning where a response is reinforced after an unpredictable number of responses.

Fixed-Interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed.