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Ben & Jerry's Marketing Dashboard (Dollar Sales)
-marketing manager for Ben and Jerry's has been provided with a marketing dashboard display shown above.She notices that dollar sales for 2011 were $240 million and in 2012 they were $250 million.What was the formula used to calculate the dollar sales for each of these two years?
Strategic-Level Decisions
High-impact decisions made at the top level of an organization, focusing on long-term goals, direction, and overall policy.
Corporate Governance
The system of rules, practices, and processes by which a company is directed and controlled.
Stakeholder Perspective
A viewpoint in decision-making that considers the interests and impacts on all parties involved or affected by the action, including investors, employees, customers, and the community.
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