Aggregating Prospective Buyers into Groups That (1)have Common Needs and (2)will

question 129

Multiple Choice

Aggregating prospective buyers into groups that (1) have common needs and (2) will respond similarly to a marketing action is referred to as __________.

• A)market aggregation
• B)market segmentation
• C)product segmentation
• D)product grouping
• E)mass marketing

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Definitions:

Captive Situations

Circumstances where individuals or groups are held against their will in a controlled environment.

Social Skills

Pertains to the abilities required to communicate, interact, and build relationships with others effectively.

Humans

Members of the species Homo sapiens, characterized by bipedalism, high brain capacity for abstract reasoning, communication, and tool use.

Primates

The mammalian order encompassing humans, apes, monkeys, and prosimians, characterized by large brains, forward-facing eyes, and complex social behaviors.