Aggregating Prospective Buyers into Groups That (1)have Common Needs and (2)will

question 129

Multiple Choice

Aggregating prospective buyers into groups that (1) have common needs and (2) will respond similarly to a marketing action is referred to as __________.

• A)market aggregation
• B)market segmentation
• C)product segmentation
• D)product grouping
• E)mass marketing

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Definitions:

Defamation

A false statement made about someone, typically written (libel) or spoken (slander), that injures that person's reputation.

First Amendment

An amendment to the United States Constitution that guarantees freedoms concerning religion, expression, assembly, and the right to petition.

Communication

The process of transmitting information, ideas, thoughts, or feelings between individuals or groups.

Intermediate Test

A standard used in legal and regulatory contexts to evaluate the constitutionality or appropriateness of a policy or action, requiring it to further an important government interest in a way that is substantially related to that interest.