Men's Wearhouse (MW)caters to the Man Who Doesn't Necessarily Enjoy

question 182

Multiple Choice

Men's Wearhouse (MW) caters to the man who doesn't necessarily enjoy shopping.Its stores are located in shopping centers so that customers can get in and out quickly.Additionally,the MW targets the budget-conscious consumer with suit prices ranging from $250 to $500.Earnings rose 23% recently,indicating that the location of its stores and the pricing strategy both are part of MW's

• A) competitive advantage.
• B) core values.
• C) core benefit proposition.
• D) marketing edge.
• E) viable mission.

---

Definitions:

Focused Strategy

A business approach that targets a particular market niche or demographic with specialized products or services to gain competitive advantage.

Organization Design

Organization design is the process of structuring and arranging the components of a company to improve efficiency and effectiveness.

Primary Factors

The main or most important elements or conditions that contribute to a certain result or situation.

Mechanistic Organizations

Highly structured and formal organizations with clear hierarchies, roles, and rigid procedures, often seen in stable environments.