Several Years Ago, Black & Decker Purchased General Electric's Small

question 208

Multiple Choice

Several years ago, Black & Decker purchased General Electric's small appliances product line. Black & Decker purchased the line because it needed the cash generated from a product line that had a dominant market share in the slow-growth small appliance industry. GE's small appliances product line is most likely a __________ for Black & Decker.

• A)dog
• B)cash cow
• C)question mark
• D)star
• E)hedgehog

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Definitions:

Absolute Best

The highest possible standard or level of quality that can be achieved in a given context.

Implementation

The process of putting a plan, decision, or model into effect in order to achieve a goal or solve a problem.

Decision-Making Stage

The phase in the problem-solving or decision-making process where options are evaluated and a choice is made.

Behavioural Decision Model

A concept in psychology that examines the decision-making processes individuals use, including biases, judgments, and social influences.