BCG Has Given Specific Names and Descriptions to the Four

question 10

Multiple Choice

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Question marks" are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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