BCG Has Given Specific Names and Descriptions to the Four

question 10

Multiple Choice

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Question marks" are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Joint Ventures

A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task.

Global Market

The international trading system comprising of buyers and sellers from different countries, facilitating the exchange of goods, services, and capital across borders.

Buying

The act of obtaining goods or services in exchange for money, or the procurement process in businesses.

Alibaba Group

A Chinese multinational conglomerate specializing in e-commerce, retail, internet, and technology.