3 in the Planning Phase of the Strategic Marketing Process

question 97

Multiple Choice

3 in the planning phase of the strategic marketing process consists of

• A) diversification analysis.
• B) the situation (SWOT) analysis.
• C) the marketing program.
• D) the market-product focus and goal setting.
• E) business portfolio analysis.

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Definitions:

Payout Ratio

The proportion of earnings paid out as dividends to shareholders, typically expressed as a percentage of the company's total net income.

Cost Of Goods Sold

Costs that are directly incurred in the process of producing goods for sale by a company, such as labor and material expenses.

Selling And Administrative Expenses

Costs incurred by a company that are not directly tied to a specific product or service's production but are necessary for running the business.