Technique That Managers Use to Quantify Performance Measures and Growth

question 324

Multiple Choice

technique that managers use to quantify performance measures and growth targets to analyze its strategic business units (SBUs) as though they were a collection of separate investments is referred to as

• A) investment (ROI) analysis.
• B) synergy analysis.
• C) marketing audit.
• D) diversification analysis.
• E) business portfolio analysis.

---

Definitions:

Valuable Contribution

A significant addition or aid to a project, discussion, or collective effort that enhances its quality or outcome.

Ethical Lapses

Occurs when individuals or organizations act in a manner that is morally wrong or violates accepted ethical standards.

Business Visuals

Visual elements such as charts, graphs, and images used to convey business information or concepts effectively.

Racial Stereotypes

Oversimplified and generalized beliefs about a particular group of people based on their race, often leading to prejudice and discrimination.