Situation Analysis Refers to

question 78

Multiple Choice

situation analysis refers to

• A) taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.
• B) an appraisal of an organization's internal and external strengths and weaknesses and its internal and external opportunities and threats.
• C) the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
• D) a technique that managers use to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) as though they were a collection of separate investments.
• E) the process where a firm searches for growth opportunities from among current and new markets as well as current and new products.