Firms Such as General Electric,Marriott,and Facebook Have Achieved Great Success

question 76

Multiple Choice

Firms such as General Electric,Marriott,and Facebook have achieved great success by putting a huge effort into implementing the marketing concept,giving their firms a

• A)production orientation.
• B)sales orientation.
• C)customer relationship orientation.
• D)service orientation.
• E)market orientation.

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Definitions:

Generic Branding

A branding strategy that emphasizes the product category rather than a specific brand, often used for products perceived as commodities.

Reseller Licensing

Agreements that grant a business the right to buy products and sell them again, often under the brand name of the original manufacturer.

Mixed Branding

A marketing strategy where a company markets products under both its own brand and under the brand names of other companies.

Distinctive

A characteristic or feature that sets a person, object, or concept apart from others, making it easily recognizable or unique.