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Procter & Gamble Is a Consumer Packaged Goods Company Where

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Procter & Gamble is a consumer packaged goods company where innovation is a key competitive advantage.This allowed the firm to develop new products like Crest Whitestrips that consumers crave.P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands.A SWOT analysis for P&G would indicate that the innovation that takes place within the firm is a(n) __________.


Definitions:

Intelligence

The ability to learn, understand, and make judgements or have opinions that are based on reason.

Genetic Basis

The underlying genetic factors that contribute to the physical and behavioral traits of organisms.

Specific Abilities

Refers to distinct capabilities or skills that an individual may excel in, differing significantly among people.

Sports

Physical activities involving skill, competition, and often governed by a set of rules or customs.

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