Apple,a Multimarket,multiproduct Firm,manufactures and Markets IMacs,iPods,iPhones,and IPads as a Portfolio

question 320

Essay

Apple,a multimarket,multiproduct firm,manufactures and markets iMacs,iPods,iPhones,and iPads as a portfolio of businesses.At what organizational level does Apple set the strategic direction for these businesses to create customer value?

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Definitions:

Deviant Behavior

Actions or conduct that deviate from societal norms, values, or expectations, often resulting in disapproval or sanction.

Positivist

Positivist refers to someone who adheres to the philosophy that the only authentic knowledge is scientific knowledge, and such knowledge can only come from positive affirmation of theories through strict scientific methods.

Constructionist Approach

A sociological perspective that conceptualizes reality as constructed by human interpretations and interactions, focusing on how social phenomena are given meaning.

Integrated Approach

A method that combines multiple perspectives or techniques to address an issue or problem comprehensively.