Apple,a Multimarket,multiproduct Firm,manufactures and Markets IMacs,iPods,iPhones,and IPads as a Portfolio

question 320

Essay

Apple,a multimarket,multiproduct firm,manufactures and markets iMacs,iPods,iPhones,and iPads as a portfolio of businesses.At what organizational level does Apple set the strategic direction for these businesses to create customer value?

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Definitions:

Globalization

The process of interaction and integration among people, companies, and governments worldwide, often resulting in the exchange of products, services, ideas, and culture.

Managers

Individuals responsible for directing and overseeing the operations and employees within an organization.

Implementation Phase

The implementation phase refers to the stage in a project or strategy where plans are executed and the concept is turned into reality.

Codes Of Ethics

Written guidelines issued by an organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards.