Market Segmentation Refers to

question 121

Multiple Choice

Market segmentation refers to

• A) identifying small groups of customers with dissimilar needs.
• B) aggregating prospective buyers into groups and selecting only those whose needs cannot be met by competitors' products.
• C) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
• D) aggregating different products into more reasonable product groupings to better serve consumers' needs.
• E) those characteristics of a product that make it superior to competitive substitutes.

---

Definitions:

Columns

Vertical blocks in a page layout or table used to organize text, images, or data logically.

Rows

In a table or database, a horizontal line of cells that together represent all the information related to a single item or entity.

Column Chart

A graphical representation of data using vertical bars to compare different categories or values across a single axis.

Trendlines

Graphical representations that display the trend or direction of data in charts, often used in statistical or financial analysis.