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Figure 2-2
-According to Figure 2-2 above,what are the three elements that today's visionary organization must do to be forward looking and successful in its marketing environment?
Retail Chain
A series of retail stores owned and operated by the same company, offering a uniform merchandise set to the public.
Build-To-Order
A manufacturing approach where products are only made after receiving a customer's order, allowing customization.
Nike
An American multinational corporation that designs, manufactures, and markets footwear, apparel, equipment, and accessories, known for its athletic and lifestyle products.
Specific Preferences
Individual tastes or choices that influence buying behavior, often shaping the selection of products or services.
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