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Is the Difference Between Marketing Strategies and Marketing Tactics

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is the difference between marketing strategies and marketing tactics?


Definitions:

Stage

An identifiable time period in development or processes during which certain behaviors, experiences, or phenomena are more prevalent or potent.

Lawrence Kohlberg

An American psychologist best known for his theory of stages of moral development.

Moral Development

The process through which individuals develop proper attitudes and behaviors towards other people in society, based on social and cultural norms, rules, and laws.

Preconventional

The first level in Kohlberg's theory of moral development, where moral understanding is based on rewards and punishments associated with different actions.

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