Jakubowski Farms Gourmet Bread Base Is the Brand Name for a Mix

question 144

Multiple Choice

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread machines.The mixes are sold in 2-pound canisters for $14.99 plus postage.The products are only available through the mail.People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin where she lives.This is a description of the company's

• A) action plan.
• B) market segmentation strategy.
• C) mission statement.
• D) marketing mix.
• E) target market.

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Definitions:

Organisational Design

Organisational design is the process of creating structures that best serve a company’s mission and objectives.

Fast Food Franchise

A business model allowing individuals or entities to operate a fast-food outlet of a larger chain, sharing branding, products, and operational guidelines.

Geographical Structures

Geographical structures group together people and jobs performed in the same location.

International Operations

The business activities and processes that a company conducts outside its home country, including production, marketing, and sales activities.