Marketing Refers to

question 201

Multiple Choice

Marketing refers to

• A) the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its shareholders, and employees.
• B) the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.
• C) the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its shareholders, and customers.
• D) the activity for creating, communicating, delivering a product or service to a specific segment of the market, and providing the greatest customer value at the highest possible price.
• E) the activities of advertising, promoting, and selling products to the greatest number of potential customers while simultaneously meeting the needs of the customer and organization.

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Definitions:

Means

Methods or ways employed to achieve a certain end or goal.

Rule Utilitarianism

A form of utilitarianism that suggests the best action is one that conforms to a rule that leads to the greatest good.

Greatest Good

A principle often associated with utilitarianism, focusing on actions that produce the highest level of happiness or benefit for the greatest number of people.

Rules

Guidelines or principles governing conduct, operation, or procedure within a specific area or entity, designed to provide order and predictability.