American Red Cross Created a Series of Advertisements to Encourage

question 92

Multiple Choice

American Red Cross created a series of advertisements to encourage people to donate blood.After viewing an ad,Amanda went to the local Red Cross office and donated a pint of her blood.Amanda returned home feeling happy that she had performed a good deed.Was this an exchange in a marketing sense?

• A) Yes, because the blood was donated to the Red Cross based on an advertisement, a marketing activity.
• B) Yes, because the donated blood was exchanged for a feeling of satisfaction.
• C) No, because the Red Cross is nonprofit organization.
• D) No, because no money changed hands.
• E) No, because the Red Cross, a service organization, did not provide Amanda with a product.

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Definitions:

Hostile Perception Bias

The tendency to perceive social interactions in general as being aggressive.

Hostile Attribution Bias

Hostile attribution bias is the tendency to interpret others' behaviors as having hostile intent, even when the behavior could be interpreted neutrally or positively.

External Events

Occurrences or incidents outside an individual's control that impact their feelings, thoughts, or actions.

Fight or Flight Syndrome

A physiological reaction to perceived danger, where the body prepares to either confront the threat or escape from it.