Marketing to Occur,there Must Be Two or More Parties with Unsatisfied

question 103

Multiple Choice

marketing to occur,there must be two or more parties with unsatisfied needs.Cadbury Beverages,Inc.has begun distributing Country Time lemonade through supermarkets at a price comparable to that of soft drinks.The most likely "second" party needed for marketing to occur would be

• A) people who are nostalgic about childhood summers.
• B) people with a desire for a beverage other than soda or water.
• C) product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D) a local distributor of alcoholic beverages.
• E) a nutritionist promoting the benefits of fresh fruit in people's diets.

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Definitions:

Social Communications Model

A framework for understanding how information is exchanged and relationships are built in social media environments.

Videoconferencing

A technology that allows people in different locations to conduct face-to-face meetings without having to move to a single location, using video and audio transmissions.

Face-To-Face Interaction

Direct communication between two or more people, taking place in person.

Form

A structured document with spaces in which to write or select, for a series of documents with similar contents.