Student Would Like to Buy a Sports Car from the Local

question 172

Multiple Choice

student would like to buy a sports car from the local dealer,but she cannot afford one.Marketing does not occur in this situation because

• A) two or more parties have unsatisfied needs.
• B) there is no desire on the part of either party to satisfy its needs.
• C) one of the involved parties does not have the ability to satisfy its needs.
• D) there is no way for each party to communicate with one another.
• E) there has been no assessment of consumer wants and needs.

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Definitions:

Human Resource Requirements

The specific needs related to staffing, skills, and manpower necessary to complete a project or operate a business.

Managing Demand

The process of strategically moderating and directing consumer demand through various techniques to match available capacity.

Service Firms

Companies that provide intangible products or services to consumers or other businesses.

Capacity Decisions

Capacity decisions are strategic choices made by businesses regarding the amount of production resources available to meet demand, including facilities, equipment, and labor force.