Marketing Discovers Consumer Needs by

question 230

Multiple Choice

Marketing discovers consumer needs by

• A) implementing a marketing program.
• B) conducting extensive marketing research.
• C) balancing the marketing mix elements-the 4 Ps of the marketing program.
• D) advertising to diverse groups of prospective buyers.
• E) copying the products and services of its competitors.

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Definitions:

Sea Islands Experiment

A Reconstruction-era project on the Sea Islands off the coast of South Carolina where formerly enslaved African Americans were given land to test the effects of land ownership.

Former Slaves

Individuals who were once enslaved but gained freedom, either through legal means, emancipation proclamations, or self-liberation efforts.

Northern Reformers

Individuals or groups from the Northern United States who advocated for various social, political, and economic reforms during the 19th century, often concerning the abolition of slavery and reconstruction efforts.

War of Attrition

A military strategy in which one side attempts to win a conflict by wearing down the enemy to the point of collapse through continuous losses in personnel and material.