After an Assessment of Needs,a Marketing Manager Must Translate Ideas

question 231

Multiple Choice

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

• A) marketing strategy.
• B) macromarketing program.
• C) micromarketing program.
• D) marketing program.
• E) marketing concept.

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Definitions:

Graduate School

An advanced program of study focused on a particular academic discipline or profession, typically following the completion of an undergraduate degree.

Bachelor's Degree

An undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to seven years (depending on institution and academic discipline).

Emerging Adulthood

Emerging adulthood is a phase of life between 18 and 25 years of age where individuals explore personal and professional identity, distinct from adolescence and full-fledged adulthood.

Cognition

Cognition encompasses all mental processes related to knowledge, understanding, thought, and consciousness.