After an Assessment of Needs,a Marketing Manager Must Translate Ideas

question 231

Multiple Choice

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

• A) marketing strategy.
• B) macromarketing program.
• C) micromarketing program.
• D) marketing program.
• E) marketing concept.

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Definitions:

African Society

The diverse cultures, societies, economies, and histories of the African continent.

Slavery

A regime where people are held by others, stripped of their autonomy, and forced to undertake work or services.

Borderlands Area

Regions that exist on or near the boundaries between countries, often characterized by a blending or clashing of cultures, economies, and histories.

Colonial America

The period of American history from the early 1600s until the American Revolution, marked by European colonization of parts of what is now the United States.