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Figure 1-3
-Figure 1-3 above,"A" represents __________ and "B" represents __________.
Product
An item or service that is created, offered, and maintained to fulfill the needs, wants, or desires of consumers.
Marketing Mix
A set of actionable marketing tools—product, price, place, and promotion—that a company uses to pursue its marketing objectives in the target market.
Price
The amount of money expected, required, or given in payment for a good or service.
Discounts
A reduction applied to the regular price of goods or services, typically used as a strategy to increase consumer demand or clear out excess inventory.
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