Marketing Mix Refers to

question 107

Multiple Choice

marketing mix refers to

• A) the multiple strategies that can be used to promote a product.
• B) the controllable forces-social, economic, technological, competitive, and regulatory-to which a marketing manager must constantly adapt.
• C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
• D) the marketing manager's controllable factors that can be used to solve marketing problems.
• E) a set of complementary products that when sold together generate more sales than when sold separately.

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Definitions:

Par Value

The nominal or face value of a stock or bond, as stated by the issuing corporation.

Large Stock Dividend

A distribution of a substantial number of shares to a company's shareholders, often used to conserve cash while still rewarding investors.

Market Value

Market value is the current price at which an asset or service can be bought or sold in the market.

Stock Split

A corporate action that increases the number of a corporation's outstanding shares by dividing each share, which in turn reduces the price per share.