Which of the Following Statements About Customer Value Is Most

question 130

Multiple Choice

Which of the following statements about customer value is most accurate?

• A) Target customers receive customer value in terms of a combination of benefits (quality, convenience, etc.) at any price.
• B) Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal.
• C) Research suggests that all firms can be successful by being all things to all consumers.
• D) It is impossible to place a dollar value on a loyal, satisfied customer.
• E) To create value for targeted buyers, firms must build long-term relationships with them.

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Definitions:

Aristotle

An ancient Greek philosopher and scientist whose works covered a wide range of subjects and laid the groundwork for many areas of Western philosophy and science.

Dualism

Philosophical position that both a nonmaterial mind and a material body contribute to behavior.

Persistent Vegetative State (PVS)

Condition in which a person is alive but unaware, unable to communicate or to function independently at even the most basic level.

Minimally Conscious State (MCS)

Condition in which a person can display some rudimentary behaviors, such as smiling or uttering a few words, but is otherwise not conscious.