Linking of the Organization to Its Individual Customers,employees,suppliers,and Other Partners

question 233

Multiple Choice

linking of the organization to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit is referred to as

• A) relationship marketing.
• B) exclusive dealing.
• C) loyalty marketing.
• D) customer relationship management.
• E) symbiotic marketing.

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Definitions:

Location Selection

The process of choosing an optimal place for business operations, considering factors such as cost, accessibility, and market demand.

Goods

Physical items that are produced, bought, or sold to satisfy wants or needs of consumers.

Services

Intangible products provided to consumers, such as healthcare, education, and financial advice, that do not result in ownership of any physical goods.

Supply Chain

The network of suppliers, manufacturers, distributors, and retailers that work together to produce and deliver products to the end consumer.