Linking of the Organization to Its Individual Customers,employees,suppliers,and Other Partners

question 233

Multiple Choice

linking of the organization to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit is referred to as

• A) relationship marketing.
• B) exclusive dealing.
• C) loyalty marketing.
• D) customer relationship management.
• E) symbiotic marketing.

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Definitions:

Competitive Strategy

An approach a business takes to differentiate itself from its competitors, focusing on strengths to provide better value to customers.

Potential Customers

Individuals or entities that are considered likely to purchase a product or service but have not yet done so.

Products

Goods or services offered by businesses to consumers, intended to satisfy needs or wants.

Rapid Response

The ability to react quickly and efficiently to unforeseen situations or emergencies.