Figure 2-5 -Consider Figure 2-5 Above.A Small Family Owns Gelato Business in Business

question 195

Multiple Choice

Figure 2-5
-Consider Figure 2-5 above.A small family owns gelato business in the town's favorite place where parents and children stop on their way home from work to relax or school to play.However,the business owner is barely making ends meet.The adults who stop by are always complimenting him on his unusual gelato flavor selections.He decides to experiment by packaging his special spices into small packets that can be used at home as flavorings for dinner drinks.Profits begin to rise.This is an example of a __________ strategy that would be found in quadrant __________.

• A) market penetration; "A"
• B) product development; "B"
• C) market development; "C"
• D) diversification; "D"
• E) product-market addition; "D"

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