Purpose of the Introduction of 3M Post-It^® Flag Highlighters Was

question 176

Multiple Choice

purpose of the introduction of 3M Post-it^® Flag Highlighters was to

• A) stay ahead of trends and focus its marketing program on only one segment.
• B) stay ahead of trends and focus its marketing program on two mutually inclusive segments.
• C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it^® Flags and Post-it^® Notes.
• D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E) help college students with their studying.

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Definitions:

Conflict And Dissension

Disagreements and disputes that arise when the interests, needs, or beliefs of individuals or groups are incompatible.

Language

A system of symbols and rules used for communication and expression among individuals within a society.

Dominant Values

The core beliefs and principles that are widely accepted and upheld within a society or organization.

Observable Artifacts

The visible elements in an organization's culture, including symbols, physical structures, language, and rituals.