Societal Marketing Concept

question 13

Multiple Choice

societal marketing concept

• A) is the moral principles and values that govern the actions and decisions of an organization.
• B) is the idea that organizations are part of a larger society and are accountable to that society for their actions.
• C) actively tries to understand customer needs and satisfying them while satisfying the firm's goals.
• D) involves conducting business in a way that protects the natural environment while making economic progress.
• E) is the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being.

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Definitions:

Complexity-Related

Pertaining to factors or costs associated with the complexity of producing a product or service, including design, customization, and process intricacies.

Size-Related

Anything pertaining to or dependent on the size or scale of an object, situation, or entity.

Order-Related

Costs or activities that are directly associated with specific orders or batches of product rather than general business operations.

Raw Ingredients

Basic and unprocessed materials used as inputs in the production of goods, particularly in food manufacturing or chemical processes.