Which of the Following Statements Best Defines Consumer Needs and Wants

question 14

Multiple Choice

Which of the following statements best defines consumer needs and wants?

• A) Needs are far more influential than wants with respect to marketing decision making.
• B) Wants affect marketing decisions primarily for planned purchases while needs affect marketing decisions primarily for impulse purchases.
• C) Wants occur when a person feels deprived of basic necessities such as food, clothing, and shelter while needs are determined by a person's knowledge, culture, or personality.
• D) Needs occur when a person feels deprived of basic necessities such as food, clothing, and shelter while wants are determined by a person's knowledge, culture, or personality.
• E) Needs and wants are exactly the same.

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Definitions:

Craft Business

A small-scale business focused on the creation and sale of handmade or uniquely designed products, often emphasizing artisanal quality and creativity.

Frustration

A feeling of distress or annoyance stemming from being blocked in achieving a goal.

Perfectionist

An individual who strives for flawlessness, setting exceedingly high performance standards, accompanied by overly critical self-evaluations and concerns regarding others' evaluations.

Equally Attractive Alternatives

Situations where an individual is presented with two or more options that are perceived to be equally desirable and difficult to choose between.