View That Holds an Organization Should Satisfy the Needs of Consumers

question 220

Multiple Choice

view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

• A) the societal marketing concept.
• B) the marketing concept.
• C) consumerism.
• D) social responsibility.
• E) capitalism.

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Definitions:

Zero-Coupon Bonds

Bonds that don’t make periodic interest payments but are issued at a discount to their face value and redeemable for the face amount at maturity.

Expected Interest Rate

The anticipated rate at which interest is to be paid by a borrower for the use of money.

Municipal Bonds

Bonds issued by local government or municipalities, typically offering tax-exempt interest payments.

Corporate Bonds

Debt securities issued by corporations to raise capital, where the issuer promises to repay the borrowings plus interest.