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Robert Could Not Buy His Principles of Marketing Textbook This

question 69

Multiple Choice

Robert could not buy his Principles of Marketing textbook this semester by the first day of class if the bookstore did not accept one of the four major credit cards.With his VISA credit card,he was able to obtain the book for his first marketing class.The credit card created ___________ utility for Robert.


Definitions:

Entrepreneurship

The process of designing, launching, and running a new business, usually starting as a small enterprise.

Managing

The process of organizing, planning, leading, and controlling resources and tasks to achieve specific business objectives.

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