Which of the Following Statements About 3M's Market Research Prior

question 166

Multiple Choice

Which of the following statements about 3M's market research prior to introducing the Post-it^® Flag Highlighter is most accurate?

• A) David Windorski worked with clay and wood models to see how much additional weight students would be willing to carry in their backpacks.
• B) David Windorski asked students to dump the contents of their backpacks to make sure no clay prototype was being stolen.
• C) David Windorski used focus groups, observed students' studying behavior, and even gave out trial Post-it^® Flag Highlighters to a sample of students to try for a month.
• D) David Windorski hired students to act as "brand evangelists" to handout promotional samples of Post-it^® Flag Highlighters to other students at their respective universities and colleges during "move-in day."
• E) David Windorski hired students as "mystery shoppers" to see what office supplies students bought at their college bookstores during the week before as well as the first week of classes.

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Definitions:

Coefficient Of Determination

A statistical measure, represented as R^2, that assesses how well a model explains and predicts the outcome variable.

Linear Relationship

A relationship style between two variables in which alterations in one variable correspond with comparative changes in the other.

Sum Of Squares

A statistical measure that quantifies the dispersion or variation within a data set, typically used in variance and regression analysis.

Regression SSR

The sum of squares due to regression, indicating the explained variance by the regression model in the data.