American Red Cross Created a Series of Advertisements to Encourage

question 92

Multiple Choice

American Red Cross created a series of advertisements to encourage people to donate blood.After viewing an ad,Amanda went to the local Red Cross office and donated a pint of her blood.Amanda returned home feeling happy that she had performed a good deed.Was this an exchange in a marketing sense?

• A) Yes, because the blood was donated to the Red Cross based on an advertisement, a marketing activity.
• B) Yes, because the donated blood was exchanged for a feeling of satisfaction.
• C) No, because the Red Cross is nonprofit organization.
• D) No, because no money changed hands.
• E) No, because the Red Cross, a service organization, did not provide Amanda with a product.

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Definitions:

Organized Labor

An association of workers united to protect and advance their interests, often in the form of a union.

Vertically Loaded Jobs

Positions that are designed with a broad scope of tasks, responsibilities, and decision-making powers, often offering employees greater autonomy and control.

Technical Specialists

Individuals with a high level of expertise and knowledge in a specific technical area, contributing specialized skills to their work or projects.

Customer Service Representatives

Employees who interact with customers to address concerns, provide information, and solve problems related to products or services.