Kraft Produces Lunchables,a Prepackaged Meal Usually Consisting of Several Crackers,small

question 4

Multiple Choice

Kraft produces Lunchables,a prepackaged meal usually consisting of several crackers,small slices of meat,and small slices of cheese.Some items in the product line contain Capri Sun drinks,water,or a small portion of Dole fruit.The box is bright yellow and the quantity of food contained within it is small.The target market for Kraft Lunchables is MOST LIKELY:

• A) moms with school-age children who pack a simple healthy lunch for them.
• B) business people looking for a fulfilling breakfast at the office.
• C) business travelers on the run.
• D) teenagers who are hungry for an after-school snack.
• E) baby boomers who are trying to lose weight.

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Definitions:

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