Coca-Cola Hired "Brand Police" to Make Sure That the Coca-Cola

question 92

Multiple Choice

Coca-Cola hired "brand police" to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

• A)Coca-Cola risks losing its generic status.
• B)In order to maintain the use of its widely recognizable trademark,Coca-Cola must prevent the name from becoming generic.
• C)The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company.
• D)The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
• E)By protecting its trademark,Coca-Cola is protecting the entire soft drink industry from indirect competition.

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Definitions:

Broca's Area

An area situated in the dominant hemisphere's frontal lobe, associated with the production of speech.

Wernicke's Area

A region of the brain associated with the comprehension of language, located in the posterior section of the superior temporal gyrus in the dominant hemisphere.

Language Comprehension

The ability to understand spoken, written, or signed language.

Speech Production

The process by which humans produce sounds that combine to form language, involving respiratory, phonatory, articulatory, and neural mechanisms.