Target Market Refers to

question 147

Multiple Choice

target market refers to

• A) customers who have already purchased a firm's product at least once, have been satisfied, and are likely to be repeat purchasers.
• B) both existing and potential customers who have used a competitor's product, are dissatisfied, and who now seek a different product or service to satisfy their needs.
• C) a specific group of current consumers toward which an organization directs its advertising.
• D) one or more specific groups of potential consumers who are seeking a product for which there are no current substitutes.
• E) one or more specific groups of potential consumers toward which an organization directs its marketing program.

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Definitions:

Debrief Participants

A process used in research studies where participants are informed about the study's purpose, procedures, and outcomes after their participation is complete.

Deception

The act of misleading or falsely convincing others that a particular reality exists, when it does not.

Ageist Attitudes

Prejudices or discrimination against individuals or groups based on their age, often resulting in stereotyping and limiting opportunities.

Informed Consent

A process ensuring participants are fully aware of the potential risks and implications involved in a study or procedure before agreeing to participate.