Environmental Forces Refer to

question 163

Multiple Choice

Environmental forces refer to

• A)the internal strengths of a company that enable the firm to remain competitive.
• B)the marketing manager's uncontrollable factors-product,price,promotion,and place-that can be used to solve marketing problems.
• C)the unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth.
• D)the marketing manager's uncontrollable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces.
• E)the marketing manager's controllable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces.

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Definitions:

Fashion Conscious

A term describing individuals who are highly aware of and responsive to the latest fashion trends and styles.

Limited Problem-Solving

A decision-making process used by consumers when purchasing products that are somewhat important and require a moderate amount of effort and time to choose.

Impulse Buying

A buying decision made by customers on the spot when they see the merchandise.

Extended Problem Solving

A consumer behavior process involving detailed research and careful evaluation of alternatives before making a significant purchase.