Which of the Following Statements About Customer Value Is Most

question 130

Multiple Choice

Which of the following statements about customer value is most accurate?

• A) Target customers receive customer value in terms of a combination of benefits (quality, convenience, etc.) at any price.
• B) Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal.
• C) Research suggests that all firms can be successful by being all things to all consumers.
• D) It is impossible to place a dollar value on a loyal, satisfied customer.
• E) To create value for targeted buyers, firms must build long-term relationships with them.

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Definitions:

Standard Deviation

A metric that quantifies the degree to which values in a collection vary from the average value of the group.

IQR

The interquartile range, a measure of statistical variability between the 25th and 75th percentiles.

Range

The difference between the highest and lowest values in a dataset, providing a measure of the data's dispersion.

Standard Deviation

An indicator calculating the spread of data around the mean, achieved by the square root of the variance.