Based on the Marketing Program 3M Developed for Its Post-It^®

question 211

Multiple Choice

Based on the marketing program 3M developed for its Post-it^® Flag Highlighters and Post-it^® Flag Pens,one can conclude that

• A) the market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are quite distinct.
• B) the target market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are not realistic.
• C) the Post-it^® Flag Highlighters and Post-it^® Flag Pens are priced unfairly for its target markets.
• D) the prices for 3M's Post-it^® Flag Highlighters and Post-it^® Flag Pens are set to maximize 3M's profits, not its distributors.
• E) the promotion strategy is designed to increase awareness among potential users.

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Definitions:

Activity-based Costing

A method of cost accounting that identifies specific activities related to the production of goods and services, assigning costs based on actual consumption of resources.

Volume-based Measures

Metrics or indicators that are calculated based on the quantity or volume of items produced, sold, or used, such as units sold or hours worked.

Overhead Costs

Overhead costs are expenses not directly tied to a specific product or service, including rent, utilities, and administrative salaries.

Overhead Costs

The indirect expenses related to the general operation of a company, such as utilities, rent, and administrative salaries, which cannot be directly attributed to specific products or services.