Based on the Marketing Program 3M Developed for Its Post-It^®

question 211

Multiple Choice

Based on the marketing program 3M developed for its Post-it^® Flag Highlighters and Post-it^® Flag Pens,one can conclude that

• A) the market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are quite distinct.
• B) the target market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are not realistic.
• C) the Post-it^® Flag Highlighters and Post-it^® Flag Pens are priced unfairly for its target markets.
• D) the prices for 3M's Post-it^® Flag Highlighters and Post-it^® Flag Pens are set to maximize 3M's profits, not its distributors.
• E) the promotion strategy is designed to increase awareness among potential users.

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Definitions:

Risk Level

The degree of uncertainty and the potential financial loss associated with an investment or business decision.

Net Present Value

An evaluation metric that analyzes the profitability of a projected investment by discounting future cash flows to their present value and subtracting the initial investment cost.

Project Rate of Return

The expected return on an investment, estimating the profitability of a project or investment.

Fund Utilization

The process of using allocated funds or resources efficiently for intended purposes.