1952,General Electric's Annual Report Stated,"The Concept Introduces…marketing…at the Beginning Rather

question 121

Multiple Choice

1952,General Electric's annual report stated,"The concept introduces…marketing…at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

• A) sustainability perspective.
• B) age of consumerism.
• C) sales concept.
• D) marketing concept.
• E) customer relationship management concept.

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Definitions:

Source of Supply

The origin from which goods and services are obtained, which could be a manufacturer, distributor, or a service provider.

Portfolio Analysis

The evaluation of the performance and composition of a collection of investments, projects, or products to make strategic decisions.

Spend Map

A tool or document used in procurement and supply chain management to visualize and analyze an organization's spending patterns, helping with strategic planning and savings identification.

Item Substitution

The practice of replacing one item with another, typically similar item, often due to availability issues or cost benefits.