United Way of Greater Toronto (UWGT),like Many Charities,was Sitting on a Gold

question 236

Multiple Choice

United Way of Greater Toronto (UWGT) ,like many charities,was sitting on a gold mine of donor data.Unfortunately,UWGT was not certain how to use that information to its greatest advantage.UWGT could blanket past donors with generic mailings,but it could not offer donors information that would convince them to donate to UWGT over other charities.Which of the following tools would be most useful for the nonprofit organization to use?

• A) a flexible marketing system
• B) a database warehouse
• C) a customer relationship management plan
• D) a competitive intelligence framework
• E) a customer-oriented marketing mix program

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Definitions:

Wage-Earning Taxpayers

Individuals who receive income in the form of wages, salaries, or tips from employment.

Withholding

The practice of deducting taxes from an employee's salary by their employer, to pay it directly to the government as a part of the employee's income tax liability.

Form 1040EZ

A simplified tax form for individuals with uncomplicated tax situations, no longer in use as of the 2018 tax year.

Interest Income

Income earned from deposit accounts or investments through the receipt of interest.