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2008,Kodak's Ink-Jet Printer Could Be Considered a "Question Mark" Because

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2008,Kodak's ink-jet printer could be considered a "question mark" because the market dramatically changed as consumers shifted from single-purpose to multifunction machines designed to print photos,make copies,scan images,and send faxes.Today,Kodak now offers only multifunction printers.If Kodak can double or triple unit sales soon,this SBU "question mark" could become a "__________;" if online printing and sharing steal market share,this SBU could become a "__________."


Definitions:

Social Media

Websites and applications that enable users to create and share content or participate in social networking.

Small Company

A business with a limited number of employees and a relatively low volume of sales.

Promotion Objectives

The specific goals a company intends to achieve through various marketing strategies to increase consumer awareness or sales.

Advertising Agency

A service-based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

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