Organizations Have Changed Their Orientation,society's Expectations of Marketers Have Also

question 90

Multiple Choice

organizations have changed their orientation,society's expectations of marketers have also changed.Today,the emphasis of marketing practice has shifted from the interests of __________ to the interests of consumers.

• A) society at large
• B) government
• C) suppliers
• D) resellers
• E) producers

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Definitions:

Tastes and Preferences

Factors that influence consumer decision-making, determining the goods or services consumers demand.

Prices of Related Goods

Refers to how the cost of one good or service can affect the demand for another, reflecting the substitution or complementary relationship between them.

Changes in Supply

These refer to shifts in the quantity of a good or service that producers are willing and able to sell at various prices, caused by factors other than the price of the good or service.

Inferior Goods

Goods for which demands decrease when people’s incomes rise.