Examlex
Which of the following statements is FALSE?
Internal Information Search
Consumers’ use of past experiences with items from the same brand or product class as sources of information.
Past Experience
An individual's accumulated knowledge or skills obtained from previous events, work, or education.
Brand
The name, term, symbol, design, or any combination of these that identifies and differentiates a firm’s products.
Safety and Security
Refers to measures, practices, and policies aimed at ensuring the protection of individuals, organizations, or nations from harm or danger.
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