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Many Companies Use a Balanced Scorecard for Performance Evaluation

question 79

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Many companies use a balanced scorecard for performance evaluation. The balanced scorecard has four business perspectives, and utilizes KPIs to evaluate performance in various areas. Which of the following KPIs would relate to the customer perspective?


Definitions:

Surplus

At a given price, the amount by which quantity supplied exceeds quantity demanded; a surplus usually forces the price down.

Supply Curve

A graph showing the relationship between the price of a good and the quantity of the good that producers are willing to supply.

Lobster Farms

Aquaculture facilities dedicated to the breeding, raising, and harvesting of lobsters for commercial use and consumption.

Algae

A diverse group of photosynthetic organisms that are not necessarily closely related, and that live in a variety of water environments.

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