In a Balanced Scorecard System, Which of the Following KPIs

question 26

Multiple Choice

In a balanced scorecard system, which of the following KPIs would relate to the customer perspective?

• A) Defect rate
• B) Employee satisfaction
• C) Gross margin growth
• D) Number of repeat customers

---

Definitions:

Condé Nast Traveler

A luxury and lifestyle travel magazine aimed at affluent readers, offering travel advice, reviews, and experiences.

Golf Digest

A magazine and online platform that provides news, equipment reviews, and instruction content related to golf.

Demographic

Statistical data relating to the population and particular groups within it, used for marketing, planning, and social research to understand and target audiences.

Prospective Customers

Individuals or organizations considered potential buyers of a product or service, who have shown interest but have not yet made a purchase.