Examlex
A newly opened law firm in Kirkland decides to create a small website which provides a brief introduction of the firm, its mission, the contact information and address of the firm, and a client list. Which of the following information architectures would be most suitable for their website?
Brand Purpose
The underlying mission or reason for a brand's existence beyond just making a profit, often related to making a positive impact on society or the environment.
Authenticity Deficit
The gap between how genuine or authentic a brand claims to be and how consumers actually perceive its authenticity.
Consistency
The quality of achieving a level of performance or appearance that does not vary greatly in quality over time.
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