An Antiquated Information System Used by an Office Supply Manufacturer

question 20

Multiple Choice

An antiquated information system used by an office supply manufacturer caused customer dissatisfaction since it took two days to process a telephone order.After the system was upgraded and redesigned,the time to process a telephone order was reduced to three minutes.This is a prime example of

• A) a competitive advantage.
• B) a technological change.
• C) an improved business process.
• D) growth.

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Definitions:

Made-To-Order

Products or services that are custom-made or prepared specifically to meet an individual customer's requirements.

Custom Slogans

Custom slogans are uniquely crafted phrases or taglines created to represent and promote a brand, product, or campaign distinctively.

Market Segments

Divisions within a market that are distinguished by specific characteristics, preferences, or behaviors of consumers leading to distinct marketing strategies.

Cost-effectiveness

An economic measure that compares the relative expenses and outcomes of different courses of action or investments.