An Antiquated Information System Used by an Office Supply Manufacturer

question 20

Multiple Choice

An antiquated information system used by an office supply manufacturer caused customer dissatisfaction since it took two days to process a telephone order.After the system was upgraded and redesigned,the time to process a telephone order was reduced to three minutes.This is a prime example of

• A) a competitive advantage.
• B) a technological change.
• C) an improved business process.
• D) growth.

---

Definitions:

Bundle Pricing

A marketing strategy where multiple products or services are packaged together and sold at a single price, often for a discount.

Penetration

A measure of the extent to which a product, service, or brand has been adopted by customers within a particular market.

Standard Markup

A conventional percentage added to the cost price of goods to determine their selling price.

Bundle Pricing

A pricing strategy in which several products or services are packaged together and sold at a single price, often lower than the total cost of purchasing each item separately.