The Two Categories of Ratios That Should Be Utilized to Assess

question 41

Multiple Choice

The two categories of ratios that should be utilized to assess a firm's true liquidity are the ________.

• A) liquidity and market ratios
• B) liquidity and profitability ratios
• C) market and debt ratios
• D) liquidity and activity ratios

---

Definitions:

Non-marketing Benefits

Advantages or positive outcomes that accrue from a product, service, or activity not directly related to marketing efforts, such as customer loyalty or employee satisfaction.

Internal Buy-in

A term used in business to describe the process of getting support and agreement from all members within an organization for a project or initiative.

Brand Team

A group of professionals within an organization tasked with managing and developing the brand's image, strategies, and marketing efforts to build brand equity.

Influence and Power

The capacity or ability of individuals or groups to effect change or command attention and obedience.